As the founder of SOK Salon on Kirby, Alden maintains the same passion for hair today that he did when he began his career in the 90s. For him, the triple threat of cutting, coloring, and styling provides him the ability to unlock his creativity. As a salon founder and owner, Alden’s primary goal - when it’s all said and done – is to say “I made a difference”… for his clients, his team, and the industry.