Phyto new PURPLE line is here!!

Phyto new PURPLE line is here!!

Inspired by the power of nature, the two new expert PURPLE treatments no yellowing shampoo and mask, aim to revive the precious cool sheen on ash, platinum, grey or polar blonde hair.

  • Neutralizes unwanted yellow tones due to natural oxidation.
  • Illuminates natural highlights.
  • Optimal maintenance solution for gray and white hair.
  • Leaves hair soft and supple.

100% * hair is soft

96%* hair is shiny

91%* color is bright and luminous

82%* hair has cool highlights