Industry News

09 Jan

Posted at 18:28h in Industry News by

Phyto The Brand PHYTO Was Born from One Man's Vision: Patrick Alès CREATOR AND FOUNDER OF THE BRAND The story of two passions: Hair and plants PHYTO was conceived by celebrity hairdresser Patrick Alès, long before the emergence of environmental awareness and botanical hair care trends. It all started...

23 Sep

Posted at 21:23h in Industry News by

Identifying Your Curl Pattern Whether they're softly spiraled or coily and voluminous, curls are undeniably beautiful. But not all curly hair is the same. Every texture behaves differently—and understanding your unique curl pattern is the first step to keeping your hair healthy and strong.   What's Your Curl...

23 Jun

Posted at 17:15h in Industry News by

ColorMotion+ elevates color care beyond anti-fading. Regular use of ColorMotion+ care regimen improves colored hair quality in three areas that are specifically important for colored hair: Color Protection, Vibrant Shine, Stronger Hair**. Excellent hair quality for beautiful hair color. • Up to 8 weeks color...

10 Dec

Posted at 00:14h in Industry News by

An essential ally to the treatment,  prepares the scalp for anti-hair loss action. Boosted in botanical active ingredients, such as guarana and red algae extracts, it tones the scalp, fortifies the fiber and protectively envelops hair for an immediate sensation of optimally fortified hair. Stimulates...

17 Sep

Posted at 13:50h in Industry News by

NEW PHYTODETOX SPRAY  As lightweight as the purest air, this mist immediately refreshes hair, when needed. Its secret: a delicious blend of purifying Eucalyptus essential oil, antioxidant & revitalizing Kumquat extract, & detoxifying & stimulating Burdock extraction. Working synergistically with the formula, an anti-odor agent neutralizes even...