09 Jan The History of Phyto Hair Care Products
Phyto The Brand
PHYTO Was Born from One Man’s Vision: Patrick Alès
CREATOR AND FOUNDER OF THE BRAND
The story of two passions: Hair and plants
PHYTO was conceived by celebrity hairdresser Patrick Alès, long before the emergence of environmental awareness and botanical hair care trends. It all started when Patrick Alès was a salon apprentice in Paris during the 1950’s. He noticed that chemically-laden products were taking a serious toll on the hands of the hairdresser’s and the hair of their clientele. The first seeds of his idea for a much gentler, less harmful range of hair products were quietly sown.