PHYTO Was Born from One Man’s Vision: Patrick Alès

CREATOR AND FOUNDER OF THE BRAND

PHYTO was conceived by celebrity hairdresser Patrick Alès, long before the emergence of environmental awareness and botanical hair care trends. It all started when Patrick Alès was a salon apprentice in Paris during the 1950’s. He noticed that chemically-laden products were taking a serious toll on the hands of the hairdresser’s and the hair of their clientele. The first seeds of his idea for a much gentler, less harmful range of hair products were quietly sown.

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