Industry News

But it isn't just for hairstylists, it's designed for you too. Made to empower you with the same quality hair products to sculpt, refine and perfect your look, for any carpet, event or just a night out with friends. Make the PRO Style Line a new member...

Phyto has revamped their Thinning Hair Treatments for Women and Men. PHYTOCYANE Men Invigorating Shampoo A rosemary extraction activates the water in our shampoo to protect the scalp. Formulated with shiitake extract known for its invigorating properties. 81% natural origin ingredients. PHYTOCYANE Densifying Treatment for Men – Progressive Made for severe hair...

A dense, lightweight, creamy mousse to give the hair volume and body. • With Quinoa extract, which is rich in proteins, and the hydrating properties of Provitamin B5. FULL INGREDIENT LIST: AQUA (WATER), VP/VA COPOLYMER, ISOBUTANE, PROPANE, COCAMIDE DEA, PEG-12 DIMETHICONE, POLYQUATERNIUM-11, GLYCERIN, SODIUM COCOAMPHOPROPIONATE, PARFUM (FRAGRANCE), PANTHENOL,...

Advanced yet fast and simple to use keratin treatment that instantly straightens, smooths, repairs, conditions, and strengthens the hair using an intense conditioning remedy which restores vitality by repairing the hair from the inside out. The amazing results will leave hair elastic, flexible, and soft...

Phyto The Brand PHYTO Was Born from One Man's Vision: Patrick Alès CREATOR AND FOUNDER OF THE BRAND The story of two passions: Hair and plants PHYTO was conceived by celebrity hairdresser Patrick Alès, long before the emergence of environmental awareness and botanical hair care trends. It all started...

Identifying Your Curl Pattern Whether they're softly spiraled or coily and voluminous, curls are undeniably beautiful. But not all curly hair is the same. Every texture behaves differently—and understanding your unique curl pattern is the first step to keeping your hair healthy and strong.   What's Your Curl...